Membership: Reverse Marketing Course

Reverse Marketing Course

Starting Tues 22nd July 2025

Build a tried & tested reverse marketing strategy that is an elevated, strategic recruitment method designed to position your sweet spot candidates with key clients in your market.

Things you'll enjoy in this course

Live Sessions

2 x 1 hour live Zoom sessions for interactive learning

1-2-1 Support

Unlimited 1-2-1 Support outside of live session time

Templates

Over 10 supporting templates & documents provided

Work smarter, not harder

Tired of sending “hot candidate” emails that go nowhere? That’s not Reverse Marketing.

True Reverse Marketing is an elevated, strategic recruitment method designed to proactively position top-tier talent with your key clients. This isn’t about hope; it’s about highly targeted opportunity creation.

Our Reverse Marketing Course will show you how to identify prime client needs, strategically engage decision-makers, and present exceptional candidates in a way that consistently ignites real hiring conversations.

Who is this course for?
This course is ideal for experienced recruiters ready to refine their approach and move far beyond traditional BD methods. If you want a proven combination of targeted candidate and client engagement strategies that generate exclusive opportunities, this is for you.

Course Breakdown

2 x 1 hour live online sessions, with additional coursework and activities to support with embedding what you have learnt.

Session 1: Identifying & Engaging the Right Talent

Who is it for: This session is for recruiters ready to learn an elevated, strategic recruitment method designed to position top-tier talent with key clients in your market. If you want to identify prime opportunities, engage decision-makers, and present candidates in a way that drives real hiring conversations, this session is for you.

What We’ll Cover: In “Reverse Marketing Course Pt 1: Identifying & Engaging the Right Talent,” we’ll dive deep into the art of strategic talent identification and engagement.

We’ll explore:

Pinpointing Market Sweet Spots: How to go beyond generic roles to understand the specific skills and experience truly in demand within your client market, regardless of market conditions.
Advanced Research Techniques: Practical methods to target and identify ideal candidate profiles that clients will actively want to engage with.
Mastering the Art of Headhunting: Techniques to engage top-tier talent for exclusive representation, positioning them strategically with key clients.

Key Takeaways:

A clear understanding of how to identify and target the most sought-after talent in your market.
Skills to engage top-tier candidates effectively for exclusive representation.
Strategies for spotting prime reverse marketing opportunities beyond typical job briefs.

Session 2: Converting Talent into Placements

Who is it for: This session is for recruiters who have identified top-tier talent and are ready to turn that potential into successful placements. If you want to intelligently engage prospective clients, uncover their hidden hiring needs, and present candidates in a way that consistently generates excitement and interview opportunities, this session is for you.

What We’ll Cover: In “Reverse Marketing Course Pt 2: Converting Talent into Placements,” we’ll focus on the critical steps of client engagement and candidate presentation to drive successful outcomes.

We’ll explore:

Intelligent Client Engagement: How to effectively engage with prospective clients, moving beyond cold outreach to uncover their hidden hiring needs.
Effective Client Qualification: Strategies for thoroughly qualifying clients to ensure alignment and maximise your efforts.
Compelling Candidate Presentation: Learn the art of showcasing your candidate in a way that generates genuine excitement and consistently leads to interview opportunities.
Guiding Through the Hiring Process: Skills to confidently support and guide candidates through every stage of the hiring journey, turning initial connections into successful placements.

Key Takeaways:

A clear approach to engaging prospective clients and uncovering their actual hiring needs.
Skills to present candidates in a compelling way that drives interviews.
Strategies for converting talent connections into successful placements through effective process management.