Personal Branding Course
Next Intake: Weds 20th August 2025
Build a powerful personal brand that doesn’t just exist online but actively attracts clients and drives revenue
Things you'll enjoy in this course
Live Sessions
2 x 1.5 hour live Zoom sessions for interactive learning
1-2-1 Support
Unlimited 1-2-1 Support outside of live session time
Templates
Over 10 supporting templates & documents provided
Build a reputation that drives revenue
Rolling your eyes at ‘personal branding,’ dismissing it as just pretty pictures and no payoff?
We get it.
The truth is, effective personal branding isn’t about vanity; it’s about visibility that drives verifiable revenue.
Our Personal Branding Course cuts through the fluff, guiding you to build a powerful reputation that acts as a genuine client magnet. We’ll show you how to create a strategic content plan, execute it effectively, and directly tie your personal brand activities back to your business development goals.
Who is this course for?
This course is perfect for recruiters, business developers, and agency owners who are ready to move past superficial social media presence and learn how to convert their brand into actual dollars. If you’re tired of generic advice and want actionable strategies to build trust, attract ideal clients, and see a real ROI from your online presence, this course is for you.
Cost $850 +GST per person (2 Sessions)
Course Breakdown
2 x 1.5 hour live online sessions, with additional coursework and activities to support with embedding what you have learnt.
Session 1: Crafting Your Personal Brand Strategy
- Date: Wednesday 20th August
- Time: 11:00am (Melbourne/Sydney)
Who is it for: This session is for recruiters and leaders who recognise that their personal brand is their most valuable asset. If you’re looking to understand the foundational secrets to building a powerful personal brand that consistently attracts clients and fuels your business development success, this session is for you.
What We’ll Cover: In “Personal Branding Course Pt 1: Crafting Your Personal Brand Strategy,” we’ll guide you through the essential steps of defining your unique personal brand before you even think about outreach.
We’ll explore:
- Identifying Your Unique Value: How to pinpoint your distinct strengths and develop a compelling value proposition that sets you apart.
- Defining Your Target Audience: Learn to clearly identify who you’re trying to reach and what kind of content and messaging genuinely resonates with them.
- Developing an Aligned Strategy: How to create a personal brand strategy that perfectly aligns with your overall business development goals.
Key Takeaways:
- A crystal-clear understanding of your brand identity and what makes you unique.
- The ability to define and target your ideal audience with precision.
- A solid foundation to build your reputation as a trusted advisor and client magnet.
Session 2: Executing & Amplifying Your Brand
- Date: Wednesday 27th August
- Time: 11:00am (Melbourne/Sydney)
Who is it for: This session is for recruiters and leaders who understand that their personal brand is their most valuable asset. If you’re ready to move beyond defining your brand to actively building a visible presence that attracts clients and fuels your business development success, this session is for you.
What We’ll Cover: In “Personal Branding Course Pt 2: Executing & Amplifying Your Brand,” we’ll focus on putting your personal brand into action and ensuring it reaches your target audience.
We’ll explore:
- Creating Impactful Content: How to develop content that genuinely showcases your expertise and positions you as a thought leader in your field.
- Consistent Content Creation: Learn to develop a sustainable schedule for creating and publishing content that keeps you visible and relevant.
- Building Genuine Engagement: Strategies to foster authentic interactions with your target audience, transforming passive followers into active connections.
- Tracking Your Brand’s Impact: Methods for measuring the effectiveness of your efforts and understanding how your brand is attracting new clients.
Key Takeaways:
- A practical approach to creating and consistently publishing engaging content for your personal brand.
- Skills to build genuine engagement with your target audience.
- Strategies to amplify your brand’s reach and turn your reputation into a powerful client magnet.
Your Trainers
Developing recruiters of the future
Ez Khan
Founder
ez@humescope.com.au
0423 332 009
Lucy Whale
Director
lucy@humescope.com.au
0478 099 661
Wednesday 20th August 2025 Intake
Live Session Dates: 20 August, 27 August
Next Intakes
If you would like to enquire about future dates, please get in touch!
Success Stories
I am very happy to highly recommend the course. It was totally invaluable. I think the biggest takeaway for me was around automation and automating a lot of what I’m doing.
Sinead Connolly
Lotus People - Founder/CEO
The Experience was fun and thats very important from learning. Super collaborate and interactive.
Will Wetherall
Latitude IT - Group Manager
All of our guys get heaps of value out of the training, including us as the owners.
Adrian Karloci
B&K - Co-Founder
It’s been phenomenal. My team have been so much more empowered with the right information, they know how to properly go to market. We’ve already had some great success!
Erin Evans
Firesoft - Founder/Director
The sessions gave our staff a lot of confidence!
Dean Greaves
Mars Recruitment - Director
The training has transformed my role! Its an absolute game changer.
Tom Rapley
Kennedy Reid - National Client Director
The time sending those messages and setting everything up is far less than what we’ve ever spent on different platforms to do our jobs. It’s not only fun, but quick and easy too! We get incredible engagement from clients and candidates.
Priscila Crawford
Kona Recruitment - Partner
Hume Scope are great, they offer and real valuable training that is up to date and practical in today’s market. They are also natural teachers so their training is easy to understand and digest. Definitely worth doing a course through them.
Ryan Kelly
Creative Natives - Founder/Director
Our Clients
We consider ourselves lucky to partner with some of Australia’s leading recruitment agencies.
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