A Fresh Take on Business Development for Recruitment Consultants

2023 was a wild ride, right? While some industries have been riding the waves of change better than others, it looks like we’re finally seeing a general uptick in performance across the board. But, here’s the thing – as we’ve been chatting with agency owners and leaders, one clear need keeps surfacing: ramping up Business Development (BD) skills across all levels of their teams. Yep, that’s right, from the newbies to the seasoned pros, everyone’s feeling the BD blues.


Now, we’re firm believers that innovation in BD is more than just a nice-to-have; it’s essential. Gone are the days when it was enough to just count CV submissions, blast out emails, or tally up interviews. The real game-changer? Guiding those client conversions. Let’s face it, if our consultants were already ninjas at this, they’d be out there flying solo. So, it’s up to us, the business leaders, to lend a helping hand, shape their strategy, and give them the tools they need to start those crucial conversations.

So, what’s the game plan? Here’s what we suggest:

  1. Evaluate Your Current BD Strategy: Take a good, hard look at what you’re doing now. Is it working? Is it not? Time to find out.
  2. Examine the Conversion Process: How many times do you need to reach out before you get a bite? What’s working, and what’s just noise? Get to the heart of your strategy.
  3. Expand Your Reach, Keep It Personal: It’s a big world out there, but the strongest connections are still one-to-one. Find that sweet spot.
  4. Refine Your Social Strategy: Social media isn’t just for cat videos and memes (though we love those, too). It’s a powerful BD tool if used right.
  5. Ensure Database Integrity: Garbage in, garbage out, folks. Keep your data clean and your results will thank you.
  6. Provide Killer Content/Resources: Arm your consultants with white-papers, salary guides, webinars, and more. Make them the go-to source for clients!
  7. Track and Assess Your Approach: What’s working? What’s not? Share successes and learn from the misses. Without tracking, you’re flying blind.

And hey, while you’re pondering all this, why not dive into our BD reflection exercise below? It’s designed to help you fine-tune your strategies and maybe even uncover a few gems you hadn’t thought of before.

Remember your approach to BD can make all the difference. So let’s get out there, shake things up, and show them what we’re made of!


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