What makes a great client base

What makes a good client base? More is more? Or less is more?
Today’s episode is all about the importance of a well-rounded client base ad not biting off more than you can chew (or service).

Now, we know what you’re thinking, “Why should I bother with having a variety of clients? Can’t I just stick to one type?” Well, let me tell you, having a diverse client base is like having a diverse diet. Sure, you could eat nothing but pizza every day, but eventually, you’re going to get sick of it (blasphemy, I know).

But seriously, having a variety of clients not only keeps things interesting, but it also provides a safety net. If one client suddenly drops off the face of the earth, you won’t be left high and dry because you’ve got other clients to fall back on. And speaking of safety nets, let’s talk about the importance of less is more.

Now, I’m not saying you should only have one client (unless that client is Oprah, in which case, go for it), but spreading yourself too thin by working with 40 clients can lead to burnout and poor performance. It’s like trying to juggle too many balls at once – eventually, you’re going to drop them all. Instead, focus on a select few clients and give them the attention they deserve. Quality over quantity, people!

So, grab a snack, pour yourself your fave drink, and get ready to learn why a diverse client base and a focused approach are the keys to recruitment success.

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