On-Demand

On-Demand Courses:

BD
Course

The BD Course is designed to give experienced consultants a structured, repeatable approach to business development that feels controlled, confident and commercially sound.

Overview

This course teaches BD as a process rather than a hustle. We move from research and target selection through to confident outreach, value add and structured client conversations. The emphasis is on relevance and intent, so your BD time produces consistent conversations and commercial outcomes rather than scattershot activity.

What this course covers

Research and targeting

Identify the right companies and decision makers so your outreach is meaningful. You’ll learn LinkedIn Recruiter techniques and a target list process that makes your top of funnel work actually convert.

Confidence, structure and preparation

Build a repeatable BD rhythm and the preparation habits that remove hesitation. Structure breeds confidence in calls and meetings so you sound like the expert, not the salesperson.

Conversations, value add and meetings

Shift from transactional outreach to value led conversations, learn how to sequence touchpoints and run client meetings that finish with clear next steps and terms of business.

Course Breakdown

6 x 1 hour sessions, with coursework and activities to support with embedding what you have learnt.

BD Research
Learn how to identify and prioritise target companies and decision makers, set up saved searches and build a research process that feeds your outreach with relevant, timely reasons to engage.
BD Confidence
Practical work on what drives confidence in BD calls: clarifying your USP, using structure to reduce self doubt and preparing so conversations land with authority. Expect tasks that show how preparation improves call quality.
Cutting through
Stop relying on cold messaging that gets ignored. This session teaches how to lead with insight, craft simple client-facing value and turn it into real reasons for prospects to talk.
Initial touch points
Detailed sequencing and structure for initial outreach. Learn how to choose touchpoints, the right timing and follow-up so your outreach builds momentum rather than vanishing into the noise.
Calls and objection handling
How to structure BD calls for clarity, manage objections and separate real objections from brush-offs. Practical scripts and frameworks so you keep control of the call and the outcome.
Meetings and TOB's
Culmination of the course: run effective client meetings, set agendas, control the flow and position terms of business confidently so meetings convert into briefed work.

Get team wide access to this course as well as 60 others in our On-Demand Offering

On-Demand

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