Build a practical value add strategy that actually gets prospects talking and creates real BD opportunities.
Too many agencies create pretty reports that never change a conversation. This course shows you how to define meaningful value add, pick the right audience, turn ideas into client-facing tools and roll them out as part of a repeatable BD plan. The focus is execution and measurable return, not aesthetics.
Work out what value add actually means for your market, create buyer persona thinking and surface the insight your prospects care about.
Turn ideas into simple, usable formats and produce a roll-out plan so your value add becomes a repeatable part of outreach and meetings.
Learn how to measure impact and follow up without sounding salesy so you convert insight into conversations and then into briefs.
2 x 1 hour sessions, with coursework and activities to support with embedding what you have learnt.
