On-Demand Courses:

Personal Branding Course

Build a deliberate personal brand that attracts clients and supports BD, not vanity metrics.

Overview

Personal branding for recruiters is about positioning and consistency, not chasing likes. This short course covers LinkedIn profile positioning, defining who you are, content strategy and how to post with purpose so your brand drives tangible BD results.

What this course covers

Profile positioning

Set up your LinkedIn profile so it supports credibility and inbound opportunity. Clear, practical changes that make a real difference.

Define your value and audience

Work out what you stand for, who you help and how to position content that attracts the right people rather than random attention.

Content with intent

A manageable content framework so you post consistently and intentionally to build credibility and pipeline over months, not days.

Course Breakdown

2 x 1 hour sessions, with coursework and activities to support with embedding what you have learnt.

Crafting your brand strategy
Foundations of a practical brand: define your value and audience, choose content themes and create a simple content plan that supports BD rather than replaces it.
Posting with intent
How to write posts, structure a content week, repurpose ideas and measure what matters so your posting turns into measurable conversations and inbound opportunities.

Get team wide access to this course as well as 60 others in our On-Demand Offering

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