Designed to teach consultants how to use talent proactively to create demand, not wait for jobs to appear.
Reverse marketing is a strategic approach to position high quality candidates with key clients so the talent itself creates hiring conversations. This two session course covers how to identify the right talent, define a clear sweet spot candidate profile, position candidates without underselling or overselling and run structured client conversations that convert interest into qualified opportunities. The emphasis is on precision, relevance and controlled conversion rather than mass CV blasting.
Learn when reverse marketing works, why many attempts fail and how to define the candidate profile that reliably creates client interest. You will use practical research handouts to define strength and fit.
How to position talent so clients see commercial value, and how to structure reverse marketing conversations and meetings that protect candidate value and client trust. Practical scripts and meeting frameworks are provided.
Techniques to convert initial client interest into genuine briefs or interviews, including expectation management on both sides and building a repeatable plan to turn talent into placements. Coursework focuses on preparing candidates and planning introductions.
2 x 1 hour sessions, with coursework and activities to support with embedding what you have learnt.
