AO Day

Marketing that actually produces sales.

Built with you in one day.

The AO (Agency Owner) day is an in-person recruitment marketing and sales intensive designed for agency owners and leaders who want clarity, cut-through, and revenue-driven execution.

Melbourne: January 19 & 20 | Sydney: January 21 & 22

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It not only helped our team understand the importance of their own personal brand, but also strengthened our overall marketing strategy by helping consultants position themselves as true specialists in their markets. We've really enjoyed working with Hume Scope.
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Jaisea Khaled
Client Development Director | Core Talent

Why most recruitment marketing doesn’t convert

Most recruitment agencies are spending money on marketing without being able to directly link it to sales outcomes. Generic content, salary guides, and inconsistent BD activity create noise… not momentum.

Leads feel unpredictable. Messaging blends in. And marketing becomes an expense instead of a growth lever.
The AO Day exists to fix that.

What the AO day is

The AO (Agency owner) day is a full-day, in-person working session built specifically for recruitment agency owners and leaders. This is not a presentation, seminar, or mastermind.

It is a structured build day where you work on your actual agency, not hypothetical examples. Each AO Day is capped at 10 agencies to ensure depth, focus, and real execution.

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FFrequently Asked Questions

What we cover on the day
  • How to build and leverage your database properly
  • Clarifying your agency’s real value, not generic positioning
  • Where paid ads fit and where they don’t
  • Designing a value-add that cuts through in your specific niche
  • Defining your true target customer personas
  • Communicating that value clearly and consistently
  • Building that value-add in the room with support
  • Understanding where automation fits and where it doesn’t
  • Rolling out a quarterly marketing plan tied to sales outcomes
  • A clear overview of the marketing tools available and what is worth using
  • Creating a sales and activity plan that aligns to your marketing
Half the day is strategy. Half the day is build. You will be working on your agency’s marketing, not just talking about it.
 
This is a small-group, done-with-you workshop from 9am till 5pm. Each day is capped at 10 leaders/owners to ensure depth, clarity, and real progress.
 
You will need your laptop and a full day free of distractions. The agenda will adapt live in the room. This is not a rigid slide deck. 
 
We focus on what will have the biggest commercial impact for you & your team. 
 
Food and drinks are included. Breakfast, lunch, and optional networking drinks at the end of the day.
  • A clear marketing and sales strategy tailored to your agency
  • A defined value-add that differentiates you in your market
  • A practical 90-day rollout plan
  • Messaging that links marketing activity directly to revenue
  • Confidence in what to execute next and why
  • Recruitment agency owners and senior leaders
  • Agencies with under approximately 15 staff
  • Teams with low to medium marketing maturity
  • Agencies tired of generic content and unclear ROI

The work does not stop at the end of the day. AO Day attendees receive 3 X follow-up accountability sessions designed to support implementation, decision-making, and momentum after the event.

This ensures ideas don’t stay on paper, they turn into action.

There’s no fluff or formality, just real strategies that work. The team shared practical tools, programs, and approaches that were genuinely relatable. My biggest takeaway was around marketing, showing up, bringing value, and engaging with your audience. That mindset shift was incredibly useful. Thanks again team, love your work.

Bart Wolkowski — Founder, Redwolf and Rosch

After completing the training with the team at Hume Scope, we got together internally with our marketing leads and quickly put new collateral into action. Since then, we’ve successfully sold six or seven retainers, a massive improvement considering we’d barely sold one before the training. That result alone speaks volumes about the impact and value of the session.

Ryan Kelly — Founder, Creative Natives

AO Day Cost, Dates & Locations

Each AO Day is capped at 10 agency leaders. Once full, registrations close.

Melbourne AO Day

Solo Operators

$1,995 + GST

  • Monday 19th January
  • 9:00am to 5:00pm, with optional networking drinks
  • Maximum 10 spots available
  • Location: 1/397 Brunswick St, Fitzroy VIC 3065
BOOK NOW

Agency Owners w/ Teams

$2,495 + GST

  • Tuesday 20th January
  • 9:00am to 5:00pm, with optional networking drinks
  • Maximum 10 spots available
  • Location: 1/397 Brunswick St, Fitzroy VIC 3065
BOOK NOW

Sydney AO Day

Solo Operators

$1,995 + GST

  • Wednesday 21st January
  • 9:00am to 5:00pm, with optional networking drinks
  • Maximum 10 spots available
  • Location: 121 Castlereagh St, Sydney NSW 2000
BOOK NOW

Agency Owners w/ Teams

$2,495 + GST

  • Thursday 22nd January
  • 9:00am to 5:00pm, with optional networking drinks
  • Maximum 10 spots available
  • Location: 121 Castlereagh St, Sydney NSW 2000
BOOK NOW
  • Once you book, you’ll get an email confirmation straight away with your receipt and next steps. We’ll be in touch soon to get you set up for the day.

Build What actually drives revenue

Limited to 10 agencies per day.

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AO Day

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