Build and deliver a retained offering that stands up commercially and creates predictable, premium outcomes.
Retained search is treated as an elevated offering, not a pricing trick. This course shows you how to define a credible retained product, pitch it with clarity and deliver it with a disciplined delivery model and account management. The emphasis is on process, expectation setting and protecting margin through superior service.
What a retained product needs to include so clients take it seriously, and how to package delivery materials and pitch documents.
Structure a retained pitch conversation, present value before fees and handle the common objections that derail retained.
A delivery blueprint for retained work: milestones, communication, risk management and post placement account work that keeps clients returning.
3 x 1 hour sessions, with coursework and activities to support with embedding what you have learnt.
