AO Day - Hume Scope

Marketing that actually produces sales.

Built with you in one day.

The AO Day is an in-person recruitment marketing and sales intensive designed for agency owners and leaders who want clarity, cut-through, and revenue-driven execution.

Melbourne: January 19 & 20 | Sydney: January 21 & 22

View AO Day Details

It not only helped our team understand the importance of their own personal brand, but also strengthened our overall marketing strategy by helping consultants position themselves as true specialists in their markets. We've really enjoyed working with Hume Scope.

Jaisea Khaled

Client Development Director | Core Talent

Why most recruitment marketing doesn’t convert

Most recruitment agencies are spending money on marketing without being able to directly link it to sales outcomes. Generic content, salary guides, and inconsistent BD activity create noise… not momentum.

Leads feel unpredictable. Messaging blends in. And marketing becomes an expense instead of a growth lever. The AO Day exists to fix that.

What the AO day is

The AO Day is a full-day, in-person working session built specifically for recruitment agency owners and leaders. This is not a presentation, seminar, or mastermind.

It is a structured build day where you work on your actual agency, not hypothetical examples. Each AO Day is capped at 10 agencies to ensure depth, focus, and real execution.

What we cover on the day

Leveraging

How to build and leverage your database properly

Clarifying

Clarifying your agency’s real value, not generic positioning

Fitting

Where paid ads fit and where they don’t

Designing

Designing a value-add that cuts through in your specific niche

Defining

Defining your true target customer personas

Communicating

Communicating that value clearly and consistently

Building

Building that value-add in the room with support

Understanding

Understanding where automation fits and where it doesn’t

Planning

Rolling out a quarterly marketing plan tied to sales outcomes

Reviewing

A clear overview of the marketing tools available and what is worth using

Creating

Creating a sales and activity plan that aligns to your marketing

How the day works

Half the day is strategy. Half the day is build. You will be working on your agency’s marketing, not just talking about it.

This is a small-group, done-with-you workshop from 9am till 5pm. Each day is capped at 10 leaders/owners to ensure depth, clarity, and real progress.

You will need your laptop and a full day free of distractions. The agenda will adapt live in the room. This is not a rigid slide deck.

We focus on what will have the biggest commercial impact for you & your team.

Food and drinks are included. Breakfast, lunch, and optional networking drinks at the end of the day.

What you’ll walk away with

Strategy Blueprint

A clear marketing and sales strategy tailored to your agency

Unique Positioning

A defined value-add that differentiates you in your market

Sales Impact Messaging

Messaging that links marketing activity directly to revenue

90-Day Plan

A practical 90-day rollout plan

Execution Clarity

Confidence in what to execute next and why

There’s no fluff or formality, just real strategies that work. The team shared practical tools, programs, and approaches that were genuinely relatable. My biggest takeaway was around marketing, showing up, bringing value, and engaging with your audience. That mindset shift was incredibly useful. Thanks again team, love your work.

Bart Wolkowski — Founder, Redwolf and Rosch

After completing the training with the team at Hume Scope, we got together internally with our marketing leads and quickly put new collateral into action. Since then, we’ve successfully sold six or seven retainers, a massive improvement considering we’d barely sold one before the training. That result alone speaks volumes about the impact and value of the session.

Ryan Kelly — Founder, Creative Natives

Who the AO Day Is For

Agency Leaders

Recruitment agency owners and senior leaders

Small Teams

Agencies with under approximately 15 staff

Growing Marketers

Teams with low to medium marketing maturity

ROI Seekers

Agencies tired of generic content and unclear ROI

This day is not suitable for agencies already running highly mature inbound marketing engines.

AO Day Dates & Locations

Melbourne AO Day

Sydney AO Day

Each AO Day is capped at 10 agencies. Once full, registrations close.

What Happens After the AO Day

The work does not stop at the end of the day. AO Day attendees receive follow-up accountability sessions designed to support implementation, decision-making, and momentum after the event.

This ensures ideas don’t stay on paper, they turn into action.

Build what actually drives revenue

Limited to 10 agencies per day.