We help recruitment agencies build consistent, systematic business development that generates new client relationships, not just activity.
Most agencies are great at delivering. The gap is in building a consistent flow of new client conversations.
Business development happens when the desk is quiet rather than as a daily discipline. There is no real system and no way to predict where the next client is coming from.
You do great work but the right clients do not know you exist. No content strategy, no consistent presence, and no way for a potential client to find you before they need you.
You have a CRM, an email platform, and a LinkedIn presence but they are not working together in any meaningful way. The data is there but it is not being turned into pipeline.
We do not just produce a strategy document. We work alongside your team to build, run, and optimise the systems that actually generate client conversations.
We work through your most profitable markets and build a positioning strategy that makes you the obvious choice in that space rather than one of many options.
Segmenting your database, building targeted email sequences, salary guides, market reports, and value-add campaigns that keep your agency front of mind with the clients you want.
How to build a visible, credible presence on LinkedIn that generates inbound enquiries. Personal brand for owners, team content strategies, and turning your market knowledge into content that positions you as the expert.
Using your candidate relationships to open client doors. Structured reverse marketing processes that turn strong candidates into client meetings without the cold call.
A systematic approach to identifying companies actively hiring and running structured outreach campaigns to convert them into clients. Research, email sequences, and follow-up cadence.
Setting up your website to tell you who is visiting and what they are looking at, then building the automation that alerts your consultants so they can follow up at the right moment.
This is not a strategy document handed over at the end of a workshop. We build, run, and refine the systems with you so they actually get used.
Format 01
A focused strategy session to map your market, define your positioning, and build a 12-week marketing and BD plan your team can execute.
Fast startFormat 02
A structured engagement across a quarter where we plan, build, and run your marketing and BD campaigns together. Regular sessions, campaign reviews, and ongoing refinement.
Most popularFormat 03
For agencies that want us more deeply involved in running the marketing function. We sit alongside your team, build the campaigns, review the results, and keep refining.
Long-termThese are the outcomes that come up most consistently from the agencies we have worked with on marketing and BD strategy.
A consistent flow of new client conversations that does not depend on referrals
Email campaigns that generate real engagement rather than being ignored
A LinkedIn presence that positions the agency and generates inbound interest
Consultants who use their candidate relationships to open client doors systematically
A database that is segmented, clean, and working as a genuine marketing asset
A marketing system that runs consistently rather than only when someone has spare time
Ez has been my sales coach and advisor, helping me refine my personal brand and improve my sales techniques and processes. As a solopreneur, it is valuable to have someone to bounce ideas off and workshop things through. He always adds value at every step and every interaction.
Sangeetha Pillai
Founder & Director, FSP
I worked with Ez on a private training program, driving a noticeable shift in client engagement. The approach was practical for a high-resistance market. Ez introduced a clearer structure, leading to more consistent activity, more client meetings, and better focus.
Robert Ning
Managing Director, T Talent
Start with a discovery call. We will look at where your marketing and BD sits right now, what the biggest gaps are, and what a program built around your agency would look like.
