BD that's reactive, not systematic
It happens when the desk is quiet rather than as a daily discipline. No real system, and no way to predict where the next client is coming from.
Hume Scope · Marketing & BD Strategy
We help recruitment agencies build consistent, systematic business development that generates new client relationships, not just activity.
Most agencies are great at delivering. The gap is a consistent flow of new client conversations.
It happens when the desk is quiet rather than as a daily discipline. No real system, and no way to predict where the next client is coming from.
You do great work but the right clients don't know you exist. No content strategy, no consistent presence, nothing to find before they need you.
A CRM, an email platform and a LinkedIn presence that aren't working together. The data is there but it isn't being turned into pipeline.
Not just a strategy document. We work alongside your team to build, run and optimise the systems that actually generate client conversations.
Your most profitable markets, and a positioning that makes you the obvious choice in that space rather than one of many.
Segmenting your database, targeted sequences, salary guides, market reports and value-add campaigns that keep you front of mind.
A visible, credible presence that generates inbound enquiries: personal brand for owners, team content and market knowledge turned into content.
Structured processes that turn strong candidates into client meetings without the cold call.
Identifying companies actively hiring and running structured outreach to convert them: research, email sequences and follow-up cadence.
Knowing who's visiting your site and what they're looking at, with automation that alerts consultants to follow up at the right moment.
Not a strategy document handed over at the end of a workshop. We build, run and refine the systems with you so they actually get used.
We plan, build and run your marketing and BD campaigns together across a quarter. Regular sessions, campaign reviews and ongoing refinement.
A half or full day to map your market, define your positioning and build a 12-week marketing and BD plan your team can execute.
We sit alongside your team, build the campaigns, review the results and keep refining.
The outcomes that come up most consistently from agencies we've worked with on marketing and BD.
"Ez has been my sales coach and advisor, helping me refine my personal brand and improve my sales techniques and processes. As a solopreneur, it's valuable to have someone to bounce ideas off and workshop things through. He always adds value at every step and every interaction."Sangeetha Pillai, Founder & Director, FSP
"I worked with Ez on a private training program, driving a noticeable shift in client engagement. The approach was practical for a high-resistance market. Ez introduced a clearer structure, leading to more consistent activity, more client meetings, and better focus."Robert Ning, Managing Director, T Talent
Get started
Start with a discovery call. We'll look at where your marketing and BD sits right now, what the biggest gaps are, and what a programme built around your agency would look like.
