What makes a good client base? More is more? Or less is more?
Today’s episode is all about the importance of a well-rounded client base ad not biting off more than you can chew (or service).

Now, we know what you’re thinking, “Why should I bother with having a variety of clients? Can’t I just stick to one type?” Well, let me tell you, having a diverse client base is like having a diverse diet. Sure, you could eat nothing but pizza every day, but eventually, you’re going to get sick of it (blasphemy, I know).

But seriously, having a variety of clients not only keeps things interesting, but it also provides a safety net. If one client suddenly drops off the face of the earth, you won’t be left high and dry because you’ve got other clients to fall back on. And speaking of safety nets, let’s talk about the importance of less is more.

Now, I’m not saying you should only have one client (unless that client is Oprah, in which case, go for it), but spreading yourself too thin by working with 40 clients can lead to burnout and poor performance. It’s like trying to juggle too many balls at once – eventually, you’re going to drop them all. Instead, focus on a select few clients and give them the attention they deserve. Quality over quantity, people!

So, grab a snack, pour yourself your fave drink, and get ready to learn why a diverse client base and a focused approach are the keys to recruitment success.

“In 2005 in the UK this episode would have just been called ‘get on the phones innit’.

But now in 2022, we like to do things a little differently, and the first step towards business development success is looking at your mindset towards it. After a booming 12-18 months, with very little need to focus on new sales, it may be feeling a little daunting to be considering getting back into the swing of business development, and some of you may be feeling a little resistant. So open up this episode for some little nuggets of advice from us as to how to get yourself back into the swing of all things bd. Ez is also extremely articulate in this episode and you’ll need to listen to the end to find out why…”

OK! To head this episode up- YOU CANNOT HANDLE EVERY OBJECTION. Read that again and gift yourself a sigh of relief. Old school sales training will try and tell you that you can work around every scenario but that is bullshit in our opinion. What you can do however, is explore, probe further and hopefully find a chink in the prospects armour. In this episode we gift you our step-by-step process for handling objections. It isn’t very funny, so don’t expect a huge amount of lol$ this week, but it does add value, so hopefully you enjoy!