BD For Recruiters Course

Next Intake: Tues 8th July 2025

We teach recruiters how to connect, influence, and grow accounts with confidence and clarity.

Things you'll enjoy in this course

Live Sessions

6 x 1 hour live Zoom sessions over 3 months

1-2-1 Support

Unlimited 1-2-1 Support outside of live session time

Templates

Over 20 supporting templates & documents provided

Attract, engage, and convert with value-driven BD

The BD landscape has shifted. In 2025, it’s noisier, more competitive, and harder than ever to get cut through with clients. This course is designed to help recruiters build a business development approach that feels modern, confident, and genuinely effective.

We move beyond outdated sales tactics to help you build your own tailored rhythm, one that builds trust, creates standout conversations, and drives long-term client partnerships. It’s strategic, practical, and built to work in today’s market.

Who is this course for?

Recruiters, business developers, and agency leaders who are ready to sharpen their approach, stand out in a crowded market, and turn BD into a consistent, confident part of their role. If you want to lead better conversations and win better clients, this is for you.

Cost $2,150 +GST per person (6 Sessions over 3 Months)

Course Breakdown

6 x 1 hour live online sessions, with additional coursework and activities to support with embedding what you have learnt.

Session 1: BD Research

Who is it for: This session is for recruiters who are using LinkedIn Recruiter for sourcing but want to unlock its full potential for business development. If you’re looking to identify high-potential leads based on key criteria and get daily insights into market movements, this session is for you.

What We’ll Cover: We’ll focus on using LinkedIn Recruiter for targeted business development research and lead generation.

We’ll explore:

Targeted Lead Identification: How to identify high-potential leads by leveraging hiring trends, company size, and other specific criteria within LinkedIn Recruiter.
Effective Saved Searches: How to set up and utilise saved searches that provide daily insights on market movements and new lead opportunities directly to you.
Strategic Market Insights: Turning LinkedIn Recruiter data into actionable intelligence for your business development efforts.

Key Takeaways:

Skills to identify high-potential BD leads using LinkedIn Recruiter’s advanced features.
The ability to create targeted saved searches for continuous lead generation.
A practical approach to turning market insights into new business opportunities.

Session 2: BD Confidence & understanding your value

Who is it for: This session is ideal for recruiters in BD roles who want to build genuine confidence in their client interactions and negotiations. If you’re looking to convert more prospects by understanding client needs, articulating your unique value, and applying these insights in real-world conversations, this session is for you.

What We’ll Cover: In “BD Course For Recruiters Pt 2: BD Confidence & Understanding Your Value,” we’ll help you convert more clients by getting to grips with their pain points and clearly articulating your unique selling propositions (USPs).

We’ll explore:

Understanding Client Pain Points: How to dive deep into client challenges to truly understand their needs and motivations.
Building Tailored USPs: Crafting unique selling propositions that directly address client pain points and showcase your specific value.
Confident BD Engagement: Applying your insights into real business development conversations and negotiations.
The Confidence Pyramid Framework: We’ll guide you through our proven framework covering preparation, mindset, and practical exercises for consistently confident BD engagement.

Key Takeaways:

Skills to identify and address core client pain points effectively.
The ability to build compelling, tailored USPs that win business.
A practical framework for boosting your confidence in all BD interactions.

Session 3: Crafting a Resonating Value-Add

Who is it for: Traditional Business Development (BD) is evolving, and cold calls alone are no longer enough. In this session, we’ll help you design a compelling value-add strategy tailored to your market. If you want to create relevant touchpoints that deepen prospect engagement and maximise your return on investment, this session is for you.

What We’ll Cover: In “BD Course For Recruiters Pt 3: Crafting a Resonating Value-Add,” we’ll dive into building a value-add that genuinely resonates with your prospects.

We’ll explore:

Identifying Market Value: How to pinpoint what your specific target market truly finds valuable and useful.
Creating Impactful Outreach: Strategies to develop a value-add that makes your outreach meaningful rather than purely transactional.
Designing a Tailored Strategy: How to build a value-add approach that sets your BD apart and creates genuine engagement opportunities.
Maximising ROI: Techniques for developing relevant touchpoints that deepen prospect engagement and maximise your return on investment.

Key Takeaways:

Skills to identify and create compelling value-adds that resonate with your target market.
A clear understanding of how to make your outreach impactful and non-transactional.
A strategy to deepen prospect engagement and drive a higher return on your BD efforts.

Session 4: Initial touch points to target audience

Who is it for: Traditional BD is evolving, and cold calls alone are no longer enough. In this session, we’ll help you design a compelling value-add strategy tailored to your market. If you want to create relevant touchpoints that deepen prospect engagement and maximise your return on investment, this session is for you.

What We’ll Cover: In “BD Course For Recruiters Pt 4: Initial Touchpoints to Target Audience,” we’ll focus on turning your value-add strategy into actionable engagement.

We’ll explore:

Building a Multi-Touchpoint Plan: How to construct a comprehensive strategy that keeps prospects consistently engaged throughout their journey.
Channel-Specific Execution: Learn how to precisely execute your engagement strategy across various channels, including email, calls, and other platforms.
Maximising ROI from Outreach: Techniques to ensure your touchpoints are effective, driving deeper engagement and optimising your return on investment.
Structured Engagement: A clear approach to moving beyond one-off outreach to foster sustained and meaningful prospect interactions.

Key Takeaways:

A practical framework for creating a multi-touchpoint BD strategy.
Skills to execute targeted outreach across various communication channels.
Methods for driving deeper prospect engagement and maximising your BD return on investment.

Session 5: Client Calls & Objections

Who is it for: This session is for any recruiter who finds that their client calls aren’t consistently converting into meetings, or that common objections often derail conversations. If you’re ready to turn resistance into genuine interest and control your client interactions, this session will equip you with the tools for more successful outcomes.

What We’ll Cover: In “BD Course For Recruiters Pt 5: Client Calls & Objections,” we’ll equip you to confidently handle client conversations and navigate objections.

We’ll deep dive into:

Mastering Client Calls: Learn how to structure and conduct effective client calls, covering different call types (e.g., discovery, pitch, follow-up) and the strategies for each to maximise impact.
Practical Objection Handling: Strategies to transform common objections into opportunities for deeper engagement.
Tailored Responses: Specific, effective responses for the most frequent objections you’ll encounter, ensuring you’re never caught off guard.
Uncovering True Concerns: Insights into why objections arise and what underlying concerns they truly signify, allowing you to address them proactively.

Key Takeaways:

A clear understanding of how to structure and conduct effective client calls.
Skills to transform common objections into opportunities for deeper engagement.
Techniques for uncovering and addressing underlying client concerns proactively.

Session 6: Client Meetings & TOb's

Who is it for: This session is for recruiters in a BD focused role who are converting less than 50% of their client meetings into job wins. If you’re looking to transform your approach for better outcomes and significantly increase your success rate in securing new roles, this session is for you.

What We’ll Cover: In “BD Course For Recruiters Pt 6: Client Meetings & TOBs,” we’ll equip you with quick, effective techniques to maximise the impact of your client meetings and Terms of Business (TOBs) discussions.

We’ll explore:

Effective Meeting Preparation: How to prepare efficiently, from researching client backgrounds to setting focused agendas that drive results.
Building Rapport & Uncovering Needs: Techniques for using active listening, empathy, and compelling storytelling to build strong rapport and uncover true client pain points.
Tailored Solution Presentation: Learn to present solutions that are specifically tailored to client needs and resonate deeply, leading to successful job wins.
Navigating Terms of Business: Strategies for confident and effective TOB discussions that secure profitable partnerships.

Key Takeaways:

Skills for efficiently preparing for client meetings to maximise their impact.
Techniques to build strong rapport and uncover client needs through empathetic communication.
The ability to present tailored solutions that resonate and secure job wins.
Confidence in negotiating and agreeing on Terms of Business.

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Next Intakes

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Success Stories

Our Clients

We consider ourselves lucky to partner with some of Australia’s leading recruitment agencies.

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