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Reverse Marketing Course

Next Intake: Tues 6th May 2025

Build a tried & tested reverse marketing strategy that is an elevated, strategic recruitment method designed to position top-tier talent with key clients in your market.
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2 x 1 hour live Zoom sessions for interactive group learning

Post session coursework to implement the learnings

Over 10 supporting templates & documents provided

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Reverse Marketing Course

Work smarter, not harder!

This is not a course about sending generic “hot candidate” emails. Reverse marketing is an elevated, strategic recruitment method designed to position top-tier talent with key clients in your market. You’ll learn how to identify prime opportunities, engage decision-makers, and present candidates in a way that drives real hiring conversations.

Who is this course for?

This course is ideal for experienced recruiters looking to refine their approach and move beyond traditional BD methods. If you want to master a combination of targeted candidate and client engagement strategies, this is for you.

 

Cost $1,000 +GST per person

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Course

Breakdown

2 x 1 hour live online sessions, with additional coursework and activities to support with embedding what you have learnt.
Session 1: Tues 6th May @ 1pm (Melb/Syd): Identifying & Engaging the Right Talent
This week, we'll dive deep into the art of talent identification and engagement. You'll learn how to pinpoint your client market's sweet spots, going beyond generic roles to understand the specific skills and experience that are truly in demand, in any market. We'll equip you with advanced research techniques to target ideal candidate profiles and master the art of headhunting, enabling you to engage top-tier talent for exclusive representation. By the end of this session, you'll be able to confidently identify and connect with the most sought-after candidates in your market.
Session 2: Tues 13th May @ 1pm (Melb/Syd): Converting Talent into Placements
Now that you've identified top talent, it's time to convert that potential into placements. This week focuses on the critical steps of client engagement and candidate presentation. You'll learn how to intelligently engage with prospective clients, uncovering their hidden hiring needs and qualifying them effectively. We'll then delve into the art of candidate presentation, teaching you how to showcase your candidate in a way that generates excitement and creates interview opportunities. Walk away with the skills to confidently guide candidates through the hiring process and turn connections into successful placements.
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Your

Trainers

Developing recruiters of the future
Ez Khan
Ez Khan
Founder
Lucy Whale
Lucy Whale
Director
about hume scope
Tues 6th May 2025 Intake
Live Session Dates: 6th May, 13th May
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TBC
TBC

Next

Intakes

If you would like to enquire about future dates, please get in touch!
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    Download Course Brochure

    Download our brochure here or contact us here and we will give you a call!

    Success

    Stories

    I engaged Ez and Lucy when I was the Managing Director at The Next Step to support the development of some of our consulting team. As successful recruitment consultants themselves Ez and Lucy understand what quality relationship driven recruitment looks like. What they also bring to the table is a contemporary view of how to recruit in 2025 and beyond. The old ways that many of us were taught stand us in good stead but actually don't lead to great outcomes now. They are the early adopters of productivity tools and work out for you what is good and what should be integrated into the way a successful recruiter in 2025 should operate.
    Jo Skipper
    The Next Step - (ex) Managing Director
    I highly recommend Hume Scope Courses for anyone looking to enhance their business development skills. I have attended two of their BDM courses and participated in several webinars, all of which were engaging, practical, and insightful.

    The strategies shared were not only easy to understand but also highly actionable. By implementing these approaches, I’ve seen significant improvements in my BD efforts, which has greatly benefited my work!
    Samantha Richter
    Australia Wide - BDM
    Hume Scope is an absolutely brilliant training provider for recruitment professionals. Ez has an exceptional ability to deliver practical, insightful, and engaging training sessions that equip recruitment teams with the tools and strategies they need to excel. Whether it’s enhancing sourcing techniques, refining interview processes, or fostering client relationships, Ez’s expertise and passion for the industry shine through in every session.
    I had never invested in recruitment training for my team before working with Ez. Now, it’s the first thing I put in my budget. The impact Ez’s training has had on my team’s confidence, skills, and performance is remarkable.
    Rachelle Towart OAM
    Pipeline Talent - CEO
    Hume Scope are great, they offer and real valuable training that is up to date and practical in today's market. They are also natural teachers so their training is easy to understand and digest. Definitely worth doing a course through them.
    Ryan Kelly
    Creative Natives - Founder/Director
    I am very happy to highly recommend the course. It was totally invaluable. I think the biggest takeaway for me was around automation and automating a lot of what I'm doing.
    Sinead Connolly
    Lotus People - Founder/CEO
    The Experience was fun and thats very important from learning. Super collaborate and interactive.
    Will Wetherall
    Latitude IT - Group Manager
    All of our guys get heaps of value out of the training, including us as the owners.
    Adrian Karloci
    B&K - Co-Founder
    It's been phenomenal. My team have been so much more empowered with the right information, they know how to properly go to market. We've already had some great success!
    Erin Evans
    Firesoft - Founder/Director
    The sessions gave our staff a lot of confidence!
    Dean Greaves
    Mars Recruitment - Director
    The training has transformed my role! Its an absolute game changer.
    Tom Rapley
    Kennedy Reid - National Client Director
    The time sending those messages and setting everything up is far less than what we've ever spent on different platforms to do our jobs. It's not only fun, but quick and easy too! We get incredible engagement from clients and candidates.
    Priscila Crawford
    Kona Recruitment - Partner

    Check out our

    other courses

    We’ve combined our 30 years of experience to create a range of training courses for recruiters that challenge traditional and outdated methodologies.
    Modern Day BD Course
    Personal Branding Course
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