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Hume Scope Roadshow

Bringing In-Person Training Sessions To: BRISBANE | SYDNEY | MELBOURNE

Limited spots: Advanced BD & Reverse Marketing In-Person Courses!
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This October, we’re hitting the road with two exclusive, in-person workshops, designed to help recruiters gain confidence, master client conversions, and develop advanced reverse marketing techniques.

Join one or both of our hands-on, in-person 3-hour sessions designed to give your team practical tools, techniques & confidence they can implement straight away.

Attendees will leave feeling confident & motivated with their BD heading into the end of year. Especially important given we see motivation drop as we head into the last QTR of the year.

With only 30 spots available per city, these sessions are packed with practical tools, interactive exercises, and real-world strategies that attendees can implement immediately.

Giving attendees the confidence, tools and strategies they need to thrive in BD & Reverse Marketing.

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Sessions

Overview

Learn more about our expert-led sessions crafted for impactful learning and immediate application.
Instant Impact: Advanced Strategies for Reverse Marketing
Supercharge Your BD with Intelligent Reverse Marketing!

Reverse marketing is one of the most effective tools recruiters can use to fill roles faster and stand out in the market. This advanced session is designed for recruiters ready to elevate their existing reverse marketing techniques and start generating quick wins by utilising our tried & tested method of intelligent reverse marketing. Our version of reverse marketing. Its a tried and tested method that we’ve used, equating to over 90% of our own recruitment revenue coming from this method in the past 5 years.

An elevation on traditional reverse marketing. We will be going through how to conduct throughout market research to identify roles that work well to reverse market too, in the existing market. We then go through how to identify and engage with the hard to find (Not impossible or widely available) passive candidates. Then lastly, how to approach target clients in the right way, leading with our research and presentation, avoiding e-shots or mass approaches.

Key Takeaways:
- How to conduct market research to identify top prospects and target opportunities.
-Deep dive into passive candidate motivators with your prospects needs in mind.
- Master the art of presenting candidates in a way that demonstrates your value and expertise and closes deals faster.

Course Structure:
- 3-hour in-person workshop
- Hands-on exercises in market research, pitch development, and client presentation.
- Practical strategies to maximise reverse marketing efforts and secure quick wins as well as long term clients.

Why You Should Attend:
This course is ideal for recruiters looking to gain a competitive edge through proactive recruitment strategies. Attendees will leave with fresh ideas and advanced techniques that can be implemented immediately to drive higher client engagement and faster placements.
Mastering Client Conversion: Building Genuine Confidence for BD
Boost your confidence and refine those conversion techniques!

In a fluctuating market, confidence can be the difference between winning a client and losing an opportunity. This session equips your team with the confidence to convert clients and build long-term relationships. Our Confidence Pyramid framework focuses on preparation, mindset, and practical execution, ensuring your team has the tools and techniques they need to thrive.

Key Takeaways:
- How to identify and understand client pain points to position you & your agency as the solution.
- Create and tailor Unique Selling Propositions (USPs) that directly address your clients' biggest challenges.
- Develop the confidence to be able to articulate your USP’s and handle BD calls & client meetings with ease, overcoming objections and winning trust.

Course Structure:
- 3-hour in-person workshop
- Interactive exercises focused on identifying client pain points and developing USPs.
- Live role-plays to practice BD techniques and client conversations and conversions

Why You Should Attend:
Your will walk away feeling motivated and empowered with actionable strategies you can implement immediately. This is a great opportunity to boost your BD results heading into the final quarter, ensuring you finish the year strong.
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Book Your

Tickets Now

Single Session: $350 or Both Sessions: $595 per person. Limited availability per city, so book early!
BRISBANE: 8th October
Location: Brisbane CBD

Book Reverse Marketing – 9am to 12pm – $350

Book Client Conversion – 1:30pm to 4:30pm – $350

Book Both Sessions – $595 (15% off)
SYDNEY: 15th October
Location: Sydney CBD

Book Reverse Marketing – 8.30am to 11.30am – $350

Book Client Conversion – 2:00pm to 5:00pm – $350

Book Both Sessions – $595 (15% off)
MELBOURNE: 17th October
Location: Melbourne CBD

Book Reverse Marketing – 9am to 12pm – $350

Book Client Conversion – 1:30pm to 4:30pm – $350

Book Both Sessions – $595 (15% off)
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Trainer

Profiles

Ez Khan

Founder @ Hume Scope
I’m passionate about helping recruiters feel truly confident in their BD skills because I believe that’s what makes all the difference. A lot of success in BD comes down to how confident you feel in yourself, and that’s what I focus on helping recruiters achieve.

Over the past 13 years, I’ve done it all—recruiting across multiple sectors, leading a 50-person agency as COO, and running my own retained search firm, Spencer Lane. In 2020, I took all that experience and founded Hume Scope, where we’ve trained over 3,000 recruitment professionals and agency owners with practical, hands-on training.
I love what I do, and it’s my happy place helping recruiters unlock their potential and master client conversions and reverse marketing strategies.

I also co-founded KBFC, a management consulting firm that works with recruitment agencies on everything from Finance, People, and Operations to Sales and Marketing.

At the end of the day, I want recruiters to feel empowered to approach BD with confidence, knowing they have the tools and mindset to succeed. My training is all about real-world application—I keep it practical, down-to-earth, and something you can take away and use straight away.

Lucy Whale

Director @ Hume Scope
With over 10 years in recruitment, my career has been all about working with agecnies across New Zealand, the UK, and Australia. From setting up cold desks to growing businesses, I’ve always focused on building real relationships and doing BD in a way that adds genuine value.

For the last 5 years, over 90% of my revenue has come from what I call intelligent reverse marketing. For a long time, I thought everyone did it this way, but I later realised that what most people consider reverse marketing is very different from the approach I’ve found so successful. Now, I’m passionate about teaching recruiters how to use reverse marketing in a way that actually works—helping them understand the true power of matching the right candidates to the right clients.

I’ve also spent years managing teams and driving success in various markets, always with a focus on team growth and innovation. I love seeing recruiters thrive by using practical strategies that make an immediate impact.

If you’re ready to learn real-world reverse marketing techniques that will change the way you approach BD, I’m here to guide you.

Success

Stories
Hume Scope are great, they offer and real valuable training that is up to date and practical in today's market. They are also natural teachers so their training is easy to understand and digest. Definitely worth doing a course through them.
Ryan Kelly
Creative Natives - Founder/Director
My team did the 'Retained' workshop, it's been phenomenal. My team have been so much more empowered with the right information, they know how to properly go to market. We've already had some great success!
Erin Evans
Firesoft Group - Founder/Director
The time sending those messages and setting everything up is far less than what we've ever spent on different platforms to do our jobs. It's not only fun, but quick and easy too! We get incredible engagement from clients and candidates.
Priscila Crawford
Kona Recruitment - Partner
I can confirm the training is worth every penny in explaining the theory to your newbie while they do the on the job learning we are all accustomed to.
John Bourke
Start in Recruitment - Managing Director
They have the perfect approach and delivery to breaking down exactly what recruitment is all about. It is broken down and simplified so you can digest all the knowledge very easily.
Richard Fimmano
3D Commercial
I am very happy to highly recommend the Business Development course. It was totally invaluable. I think the biggest takeaway for me was around automation and automating a lot of what I'm doing.
Sinead Connolly
Lotus People - Founder/CEO

Frequently Asked

Questions

Got Questions? We've Got Answers.
Will these sessions be available online too if I can't make it in person?
No. Afraid not. These session are in-person only and we will not be live streaming or recording.
What time will I need to arrive for the sessions?
You will see in the booking session, the times for each session. These vary slightly per city, however, we will be running the Reverse Marketing session in the mornings, followed by the BD confidence session in the afternoon.
Can I pick and choose which sessions I attend?
Yes, you can come to one or both. If you are booking both session, you will be eligible for a 15% discount!
Would these sessions be relevant for my whole team?
Both sessions are focussed on advanced techniques, so will be more geared towards Senior Consultants & above, however junior consulting staff could benefit providing they have a baseline of BD skills and are open to learning advanced techniques.
Is this relevant for me as an agency owner?
100% yes! Providing you have a learning mindset & are coming into these sessions with an open mind. Around 30% of our previous course attendees have been agency owners.
Will I get access to any of the session slides/handouts?
Yes, we will email all delegates with handouts & slides.
What If I am unable to make it on the day?
We understand life happens and while we appreciate you may make every effort to attend, this may not always be possible. While we will not be refunding any tickets in this instance. You will however be able to transfer your ticket to a colleague.
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Why Choose Us?

We're proud of our deep industry knowledge.

Proven Success: 97% of attendees recommend our courses, and with over 3,000 recruiters trained, we’re the go-to partner for recruitment training.

Real-World Expertise: Our trainers have led high-performing teams, founded agencies, and helped double the size of recruitment businesses.

Immediate Impact: We focus on practical, hands-on learning, ensuring that your team leaves with the tools and confidence to succeed immediately.

Results You Can Measure: Whether it’s improving client conversion rates or closing more deals through reverse marketing, you’ll see the results in your bottom line.

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